Top Beauty Retail Apps on Android in Oceania, Q4 2024

In the fourth quarter of 2024, the beauty retail app landscape on the Android platform in Oceania showcased varied performance metrics, as revealed by Sensor Tower data.

SEPHORA - Beauty Shopping saw fluctuating download numbers, peaking at approximately 2.9K in late November. Active users remained relatively stable, with a slight increase to 25.5K in the same period.

MECCA - Beauty Shopping experienced a moderate rise in downloads, reaching around 2.4K in late November. The app maintained a consistent active user base, peaking at 26.3K in late October before a gradual decline.

Lush Fresh Handmade Cosmetics downloads surged dramatically towards the end of December, hitting over 4K. The active user count mirrored this trend, rising to approximately 2.9K in the same timeframe.

Think Dirty showed a steady increase in revenue, peaking at $154 in early December. Downloads varied significantly, with a notable spike to 1.3K in early December. Active users also saw a peak, reaching over 2K in the same period.

Adore Beauty | Shop Beauty Now exhibited consistent download activity, reaching a high of 663 in mid-November. The active user base grew steadily, peaking at 11.4K in early December.

These trends highlight the dynamic nature of the beauty retail app market in Oceania. For more in-depth insights, visit Sensor Tower.